Between headlining a show in Vegas on Wednesday, and the Fortnite World Championship in New York on Friday , we convinced Marshmello to make a quick stop in Doha on Thursday

All the ingredients were there for a ground-breaking opportunity. A younger local audience craving a live music encounter that would talk to them without sugar coating. A global music artist who was chewing up the social space among the gaming community.

By creating family-only safe spaces in the concert arena we made the experience accessible and attractive to local audiences, integrating Qatari cultural values with global music trends.