Seven months after the onset of the regional blockade on Qatar, we wanted to lift the mood of the nation. As an agency, we developed a unifying call to action ‘One Beat. One Nation.’ which was the creative launchpad to introduce the first state organised EDM concert in Qatar.

The Chainsmokers performed for the first time in the Middle East at the newly built Doha Exhibition and Conference Centre in a SOLD-OUT single night which would become a cultural milestone for the country and a benchmark for future EDM productions.